Broadening your audiences

Some really great research from the UK  which is relevant to our discussions recently on building audiences.
This report is for organisations that want to attract a broad public, and are willing to go through a process of change to achieve it.It focuses on what really makes the difference in audience development and tells you what you most need to do if you want to attract a wider audience.

Although the findings were drawn from working with cultural organisations, we believe the principles can be applied to any organisation wishing to become more broadly accessible to more people.”

Details here

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