Great UK theatre research puts a positive view on young audiences

UK theatre audiences are younger and more experimental than is commonly thought, according to new research published by Ticketmaster.

The report, State of Play: Theatre, marks the first major investigation into the sector by the world’s largest ticketing company and mixes information from its own ticket transaction data with survey responses from a representative sample of the UK population, as well as a selection of theatregoers from abroad. Unlike previous surveys, it covers theatregoing across the whole of the UK and includes responses from non-attenders.

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