October 5, 2021

Pattern Makers – Audience Outlook Monitor Update

Some audience members say the pandemic has led to a renewed appreciation for the creative arts, and those in lockdown are spending more time on creative activities. At the same time, many are being more selective about what they tune into online. 

Our latest fact sheet reports on trends related to creative and digital participation at home — and identifies three key audience segments for digital work: ‘digital devotees,’ who see a substantial role for digital in their lives, ‘selective but supportive,’ who see a small role, and ‘tired of tech’, who see no role at all outside of lockdown. 

Access the latest fact sheet on reaching audiences at home, which contains a breakdown of the three segments, demographic profiles and marketing strategies for audiences in and out of lockdown.

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